My intention for this product is that it be sent to musicians or enthusiasts as a gift and kept nearby as a handy emergency item. It is totally possible for this product to be used as band or corporate merchandising and would be a fun & functional way of advertising.
The Target:
- Rock/Metal Genre
- Electric Guitar/Bass Players
It's called the 'Roadie!' because that is its purpose. It serves as the personal road crew (people who carry & pack up all the equipment during a gig) for the guitarist. It helps keep everything organized and tidy, so that they're ready for the next time they're used. The product has to be durable enough to use a multitude of times and withstand abuse & the rigours of touring, much like a real roadie.
Poster advertising the product.
After finding my target I went about designing the product itself. By incorporating cliche's & common themes surrounding my target, I decided upon a dark & sharp form, that was rigid & appeared almost contorted if the light hits it just right.
The material selected was polypropylene. Primarily because it was a very durable material, but it also wouldn't damage or scratch guitars or picks when cut into shape. I would've like to have used metal, but for that reason it was inappropriate for my use. My design also lends towards the strengths of polypropylene. The container takes advantage of the rigid qualities of the plastic, while the straps celebrate its elasticity. Another advantage for polypropylene is that it comes in a myriad of colours and levels of opacity, thus diversifying the appeal of the product should it be applied to different markets.
Peer Comments:
- Sam Whipp
- Rob Cervetto
- Stephen Mesa
- Gabriel Ly
- Greg Shar
These designs are so good. It's clear that you put a lot of thought into this, right down to the posters. I love how these are so handy. My only minor criticism is that because they're so small, they seem like they would be easy to lose, perhaps you could have made the pick box big enough to contain the straps.
ReplyDeleteFive star work!
This is a fantastic design. I really like the shape of the pick box. I think it's really clever.
ReplyDeleteI agree with Emily in that it's rather small and could be improved by making it bigger or perhaps changing the colour so it's easier to spot in a dark room.
Great design.
Good work!
I really admire these designs, especially the versatile strap that holds the chords and the picks on the guitar. The shape of the pick box is really clever and the use of polypropylene is a versatile choice as t also acts as the support ad is easy to slot together. I'm sure many guitarists would appreciate this. Good work Fil.
ReplyDeleteCool idea Fil! I got a couple mates that are musicians playing electric guitars and basses and everytime i come over and watch them jam they can never find thier picks and as it happens they dont get to jam their so small and so easy too loose. This is a great idea as it becomes a personal organiser for your picks there wil be ittle chance of loosing them.. this would make a great gift i woud give to that bunch of freinds. sweet dude!
ReplyDeleteFil I really liked the design of your strap that can hold the picks on the guitar and the double up as a cable tie. Im sure this product would be loved by roadies and artists alike because i know my mates who are in bands are always annoyed about having to carry extra things that just sit on the side of the stage all night.
ReplyDeletethe pick box is a really cool idea too, i could really see that sitting on the counter of any music store as a display module for any major brand associated with guitars. i think that maybe a good idea might have been the ability to pop a strap straight out of the box, like the back for example.
great ideas mate, and hats off to you for cumming up with more than just one idea for the assignment.